La Croix is a sparkling water brand known for its naturally flavored, calorie-free beverages, popular for hydration without added sugars or sweeteners.
La Croix is a sparkling water brand known for its bold flavors and zero-calorie, sugar-free formula. With roots dating back to 1980, this fizzy drink has become a staple in American refrigerators as a healthier alternative to soda. But what exactly makes La Croix different from other sparkling waters?
The History of La Croix Sparkling Water
La Croix was introduced in 1980 by the G. Heileman Brewing Company as an “anti-Perrier” brand. Unlike Perrier’s luxury positioning, La Croix marketed itself as an everyday beverage. The brand gained popularity in the Midwest before being acquired by National Beverage Corp in 1992.
A pivotal rebranding in 2002 transformed La Croix’s image. Market research showed consumers preferred bold, colorful designs over minimalist packaging. This shift helped La Croix stand out on shelves and appeal to a broader audience.
La Croix’s Rise to Popularity
La Croix’s national expansion coincided with declining soda sales in 2015. As consumers sought healthier alternatives, La Croix’s zero-calorie, naturally flavored sparkling water filled the gap. Today, La Croix holds an estimated 30% market share in the U.S. sparkling water category.
What’s in La Croix?
La Croix contains just two ingredients:
- Carbonated water
- Natural flavors
The company states these natural flavors come from essence oils extracted from the fruits named on each can. For example, the tangerine flavor uses oils from real tangerines.
Nutritional Profile
| Nutrient | Amount per can |
|---|---|
| Calories | 0 |
| Sugar | 0g |
| Sodium | 0mg |
| Caffeine | 0mg |
Is La Croix Healthy?
Compared to sugary sodas and juices, La Croix is a healthier choice. The 2025 Dietary Guidelines Advisory Committee recommends reducing added sugar intake, and La Croix provides a flavorful alternative without sugar or artificial sweeteners.
Dental Health Considerations
While carbonated water is slightly acidic, studies show it’s significantly less erosive than soda. The American Dental Association states sparkling water has similar effects on tooth enamel as still water. Citrus flavors may be slightly more acidic, but still safer than sugary drinks.
La Croix Flavors
La Croix offers an extensive range of flavors, from classic fruit combinations to more exotic options. Some popular varieties include:
- Pamplemousse (grapefruit)
- Passionfruit
- Mango
- Key Lime
- Coconut
The company frequently introduces limited-edition flavors and seasonal offerings. For those who enjoy mixing drinks, La Croix makes an excellent base for cocktails and mocktails. Check out our guide to the best blenders for mixed drinks to create perfect fizzy cocktails at home.
How to Enjoy La Croix
Beyond drinking it straight from the can, La Croix can be used in various ways:
- As a mixer for alcoholic beverages
- In smoothies for added fizz
- As a base for homemade popsicles
- In cooking (try reducing it for sauces)
For those who love frozen treats, pair La Croix with our recommended best ice cream for milkshakes to create refreshing fizzy floats.
Controversies and Lawsuits
La Croix has faced some legal challenges regarding its “all natural” marketing claims. A 2018 lawsuit alleged the drinks contained synthetic ingredients, but was later withdrawn. The company maintains all flavors are derived from natural sources.
Another lawsuit in 2019 questioned the “100% natural” labeling but was voluntarily dropped in 2025. La Croix continues to stand by its ingredient transparency.
La Croix vs. Competitors
Compared to other sparkling waters like Perrier or Bubly, La Croix stands out for its:
- Wider variety of flavors
- Bolder taste profiles
- Distinctive packaging
- Strong brand identity
While taste preferences vary, many consumers appreciate La Croix’s pronounced flavors compared to more subtle competitors.
Environmental Impact
La Croix comes in aluminum cans, which are highly recyclable. The company has made efforts to reduce its environmental footprint, though some critics note the energy required to produce and transport canned beverages.
For those looking to reduce packaging waste while still enjoying flavored drinks, consider making your own sparkling water with a home carbonation system and adding natural fruit essences.
