Nos Energy Drinks are produced by the Monster Beverage Corporation, known for its wide range of energy beverages.
NOS Energy Drink is produced by Monster Beverage Corporation, one of the largest energy drink companies in the world. Originally created through a partnership between Fuze Beverage and Holley Performance Products, NOS has become a major player in the performance energy drink market.
The History of NOS Energy Drink
NOS Energy Drink was launched in 2005 through a unique collaboration between Fuze Beverage and Holley Performance Products. The brand name was licensed from Holley’s Nitrous Oxide Systems (NOS) division, known for automotive performance products.
Early Years and Coca-Cola Acquisition
In 2007, The Coca-Cola Company acquired Fuze Beverage, gaining ownership of the NOS brand. During this period, NOS saw rapid growth, becoming the 7th largest energy drink brand in convenience and grocery stores by 2007 with 181% growth that year.
Transition to Monster Beverage
In 2015, Coca-Cola transferred its energy drink business to Monster Beverage Corporation as part of a strategic partnership. This included popular brands like NOS, Full Throttle, and Burn. Monster Beverage now owns and manufactures NOS Energy Drinks.
Current NOS Product Lineup
NOS Energy Drink offers several high-performance formulas designed for energy and focus:
| Flavor | Caffeine Content | Size Options |
|---|---|---|
| Original | 160mg | 16oz, 24oz |
| GT Grape | 160mg | 16oz |
| Sonic Sour | 160mg | 16oz |
Key Ingredients
NOS contains a blend of performance-enhancing ingredients:
- Taurine
- Caffeine
- Guarana
- Ginseng
- B-vitamins
Marketing and Sponsorships
NOS has maintained strong ties to motorsports, continuing its automotive heritage:
Current Sponsorships
NOS serves as title sponsor for the World of Outlaws NOS Energy Drink Sprint Cars Series. The brand also sponsors drivers Sheldon Haudenschild and Tyler Courtney.
Past Sponsorships
From 2008-2018, NOS sponsored NASCAR driver Kyle Busch. In 2016, Monster Beverage released a special “NOS Rowdy” flavor inspired by Busch’s nickname.
Where to Buy NOS Energy Drinks
NOS Energy Drinks are widely available at:
- Convenience stores
- Grocery stores
- Gas stations
- Online retailers like Amazon
For those interested in making their own energy-boosting drinks at home, check out our guide to the best blender for ice drinks or learn about the benefits of cucumber juice on empty stomach for natural energy alternatives.
The Energy Drink Market
According to industry reports, the U.S. energy drink market generated nearly $20 billion in 2023. NOS competes with brands like:
- Monster Energy
- Red Bull
- Rockstar
- Bang Energy
While coffee remains popular, energy drinks like NOS offer convenience and consistent caffeine content. The brand continues to innovate with new flavors and marketing strategies to maintain its position in this competitive market.
