A wine cooler beverage is a refreshing drink made from a blend of wine and flavored fruit juices or soda, often enjoyed chilled for a light, fruity taste.
A wine cooler is a mixed alcoholic beverage made with wine, fruit juice, and soda or sparkling water. These refreshing drinks typically have an alcohol content of 4-6% ABV – lower than most wines but higher than beer. While commercial wine coolers peaked in popularity during the 1980s, they’re experiencing a modern revival with craft versions.
The History of Wine Coolers
Wine coolers first appeared in California in 1976 but became a national phenomenon in the 1980s. At their peak, they accounted for 20% of all wine sold in the United States. Popular brands included Bartles & Jaymes, Seagram’s, and California Cooler.
Original Homemade Version
Originally, wine coolers were homemade using:
- Light white wines like Chardonnay or Pinot Grigio
- Lemon-lime soda or sparkling water
- Fresh fruit juices
Commercial Production
In the early 1980s, major producers like E. & J. Gallo began bottling wine coolers commercially. These contained:
- Cheap wine (often obscured by other flavors)
- Artificial fruit flavors
- Pulp for texture
- About 4-6% alcohol
Why Wine Coolers Declined
The wine cooler boom ended abruptly in 1991 when the U.S. Congress increased the excise tax on wine from $0.17 to $1.07 per gallon. This made wine blending unprofitable, leading manufacturers to switch to malt-based alternatives.
Modern Wine Coolers
Today’s craft wine coolers represent a significant upgrade from their 1980s counterparts. Modern versions feature:
| Feature | 1980s Version | Modern Version |
|---|---|---|
| Base Alcohol | Cheap wine | Quality wine or craft alternatives |
| Flavors | Artificial fruit flavors | Natural juices, herbs, and botanicals |
| Sweetness | Extremely sweet | Balanced sweetness |
Popular Modern Combinations
Contemporary mixologists are creating sophisticated wine coolers like:
- Rosé with grapefruit juice and club soda
- Sauvignon Blanc with cucumber and mint
- Pinot Noir with cherry juice and sparkling water
How to Make Your Own Wine Cooler
Creating homemade wine coolers lets you control the quality of ingredients. Try this simple recipe:
- Start with 4 oz of your favorite white or rosé wine
- Add 2 oz of fresh fruit juice (like peach or strawberry)
- Top with 2 oz of sparkling water or lemon-lime soda
- Garnish with fresh fruit
For a more sophisticated version, check out our guide to the best blenders for mixed drinks to create perfectly blended fruit purees.
Wine Coolers vs. Other Beverages
Understanding how wine coolers compare to similar drinks can help you choose the right option:
Wine Coolers vs. Sangria
While both contain wine and fruit, sangria typically:
- Uses red wine as a base
- Includes brandy or other spirits
- Contains actual fruit pieces
Wine Coolers vs. Spritzers
Spritzers are simpler, usually just wine mixed with club soda. They lack the fruit juice component of wine coolers.
Storing Wine Coolers
Proper storage is key for both commercial and homemade wine coolers. Consider a specialty beverage cooler if you enjoy chilled drinks regularly. The ideal serving temperature for most wine coolers is 45-50°F.
The Future of Wine Coolers
With the growing popularity of low-ABV cocktails and craft ingredients, wine coolers may be poised for a comeback. Modern versions could feature:
- Organic wines as a base
- Cold-pressed juices (learn about cold press juicers)
- Unique flavor combinations like yerba mate or ginger
As drinking culture becomes less snobby and more experimental, the wine cooler may finally get the respect it deserves as a refreshing, sessionable drink option.
