Yes, Truly Hard Seltzer is classified as a malt beverage, as it is made from fermented cane sugar and malted barley, giving it its alcoholic content.
Hard seltzers have taken the beverage world by storm, but confusion remains about their classification. Many consumers wonder whether popular brands like Truly Hard Seltzer qualify as malt beverages. The answer is clear: Yes, Truly Hard Seltzer is a malt beverage, though with some unique characteristics that set it apart from traditional malt drinks.
Understanding Truly Hard Seltzer’s Alcohol Base
Truly Hard Seltzer uses alcohol derived from fermented cane sugar, which technically makes it a malt beverage under U.S. alcohol regulations. While many consumers associate malt beverages with beer-like drinks, the legal definition is broader:
- Alcohol content between 4-6% ABV (similar to light beer)
- Fermented base (whether from malted barley or other sugars)
- Added flavors and carbonation
This places Truly in the same regulatory category as other flavored malt beverages, despite its cleaner, more refreshing profile compared to traditional malt drinks.
How Truly Differs From Traditional Malt Beverages
While classified as a malt beverage, Truly has several distinguishing features:
| Characteristic | Traditional Malt Beverage | Truly Hard Seltzer |
|---|---|---|
| Base Ingredient | Malted barley | Fermented cane sugar |
| Calories | 150-200 per 12oz | 100 per 12oz |
| Carbohydrates | 15-30g | 2g |
| Flavor Profile | Sweet, malty | Light, crisp, fruity |
The Ingredients Behind Truly’s Unique Profile
Truly’s formula focuses on simplicity and refreshment. According to the company’s official FAQ, their hard seltzers contain:
- Alcohol from fermented cane sugar
- Natural flavors
- Carbonated water
- A touch of sweetness (1g sugar per serving in flavored varieties)
This clean ingredient list helps explain why Truly has become so popular among health-conscious drinkers looking for lighter alternatives to beer and cocktails.
Gluten-Free Status
Despite being classified as a malt beverage, Truly is naturally gluten-free since it doesn’t use barley or wheat in production. This makes it accessible to those with gluten sensitivities – a significant advantage over traditional malt drinks.
Why Hard Seltzers Like Truly Are Dominating the Market
The hard seltzer category has exploded in recent years, with sales growing 200% annually. Truly and competitor White Claw now command about 85% of this booming market. Several factors contribute to their success:
- Health-conscious appeal: Lower calories and carbs than beer or cocktails
- Refreshment factor: Light, bubbly texture perfect for warm weather
- Flavor variety: Wide range of fruit flavors to suit different tastes
- Convenience: Ready-to-drink format with portable cans
For those interested in other refreshing beverage options, check out our guide to the best blenders for mixed drinks or discover the top blenders for frozen cocktails.
Truly’s Product Line Evolution
Boston Beer Company has expanded the Truly lineup significantly since its launch, now offering:
- Original Hard Seltzer (4-5% ABV)
- Extra Hard varieties (8% ABV)
- Lemonade and Punch lines
- Seasonal and limited-edition flavors
This diversification helps Truly maintain its position in an increasingly competitive hard seltzer market.
Nutritional Information
Here’s how Truly compares nutritionally to other alcoholic options (per 12oz serving):
| Beverage | Calories | Carbs | Sugar | ABV |
|---|---|---|---|---|
| Truly Hard Seltzer | 100 | 2g | 1g | 5% |
| Regular Beer | 150 | 13g | 0g | 5% |
| Light Beer | 100 | 5g | 0g | 4.2% |
| Wine (5oz) | 125 | 4g | 1g | 12% |
The nutritional profile clearly shows why Truly appeals to those watching their calorie and carb intake while still wanting to enjoy an alcoholic beverage.
